This brand needed to balance the aspects of professional legal services together with an approachable, warm & inviting personality. Housecall's primary differentiation is its namesake and rests on the level of comfort clients have inviting someone into their home. This level of trust and the peace of mind knowing your legacy is protected is at the heart of everything Housecall Wills & Estates does.
This logo incorporates a nested design device that perfectly sums up Housecall services and how they’re delivered, as well as giving a nod to the logo they had previously used for over a decade.
Video plays an important role in giving a voice and personality to the brand. Being able to listen to personal accounts of others going through similar circumstances is a great reasurance and dramatically increases the level of trust.
Custom photography is also a key component of differentiating and providing a cohesive look and feel to all the marketing elements, as opposed to the typical impersonal and generic stock photography options available.