Marks That Matter

Imparting on the viewer a sense of what a company stands for—using a minimal amount of design and text—oftentimes proves to be a designers’ biggest challenge. Each logo below had a separate set of criteria which influenced how it was developed. Each was designed to give as much information as possible about the company in question. Each leaves in the viewers mind an engaging and indelible mark.

This mark uses the initials from “All Weather” to form a distinctive snowflake. This flake icon is a powerful and memorable visual symbol that communicates not only the refrigeration installation and repair aspect of All Weather but the cooling benefits received.

Magnifying glass icon
Logo graphic for Culinary Marketing Strategies.

Avant garde food & Beverage marketing company most noted for their cross-Canada VISA-sponsored dining events.  They needed a clean, compelling mark that spoke directly to their cuisine conscious and  highly affluent client base.

Magnifying glass icon
Logo graphic for McKee Homes.

A family-run homebuilder contacted us for an updated, professional look. We strive to provide clear, consistent messaging going forward, and resulted in a company that has been voted Airdrie’s Favourite Homebuilder 13 years in a row.

Magnifying glass icon
Logo graphic for Image life photo scanning

Imagelife is a photo scanning and archiving business that wanted to symbolize how preservation is able to bring new life to your memories. A butterfly formed by the intersection of two rectangular photo prints seemed the right choice.

Magnifying glass icon
Logo graphic for Legion Million Dollar Lottery

The Legion Million Dollar Lottery assists veterans, their dependents, our seniors and provides local support for  community events. The Legion and their members have ensured the sick, elderly, disabled and deceased are not forgotten.

Magnifying glass icon
Logo graphic for Vitasport Cycles.

Vintage bike shop needed a new logo that in the words of the owner “wasn’t just a distinctive mark but one that people would proudly wear” (cycling caps, jerseys, shorts, etc.)  thereby enlisting all those that wore it as brand ambassadors.

Magnifying glass icon
Logo graphic for El Fresko Technologies

Technology company providing professional services firms with long-term data protection and compliance archiving solutions for legal, accounting and healthcare information. The mark is intended  to be as clean and no-nonsense as their software is.

Magnifying glass icon
Logo graphic for Affinity Artisan Outdoors.

There’s plenty of landscapers out there, most with rudimentary design/messaging (think: photocopied flyers in your mailbox). Affinity set out to attract higher end, more affluent customers, and knew a compelling professional design would be key to their success.

Magnifying glass icon
Logo graphic for 4 kids lottery

Supporting the Big Brother and Sisters organization the 4 Kids Lottery combined visual aspects of 4 different charitable organizations - Children’s cottage Society, Big Brothers Big Sisters, Kid’s Kottage Foundation and Provincial Dream Home Lottery.

Magnifying glass icon
Logo graphic for Arbus Mountain Homes

An inner city builder wanted to extend their brand by developing high-end mountain homes in Canmore. Taking familial traits from their existing identity and infusing them with subtle geographic cues, resulted in the more refined, luxury orientated mark you see here.

Magnifying glass icon

Make your marketing work harder.

Dubltap is a boutique design & advertising studio. We partner with our clients, creating concept-driven work that works harder for you. We are a partnership that believes in the power of great creative. We provide graphic design, web design and advertising services to our clients aimed at maximizing the value of their marketing dollars. Anything that requires a creative approach to visual communications and branding is our expertise.
GET IN TOUCH WITH US TODAY