Running a successful business nowadays typically requires utilizing a bewildering array of providers, services and accounts. Watchdog offers a comprehensive assessment of all aspects of businesses—accounting, utilities, subscriptions, etc.—and finds cost saving opportunities available to a company that can save them thousands of dollars a year. This leaves their clients with more time and money, and the ability to better focus on their core business.
This concept uses the impactful visual of the classic detective’s interrogation room as a means of getting the message across that Watchdog will be relentless in getting to the bottom of any cost saving opportunities available to your company.
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Visually self explanatory, this concept shows the Watchdog process as a way to make sense of what is, for most, a complicated endeavour: discovering and understanding efficiencies to be had in a company’s expenses.
This highly visual execution is easily expandable to a campaign, and works across different media channels.
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This concept uses humour as a device to illuminate Watchdog’s core messaging. Giving folks a laugh first means you own their attention for a few moments; studies show that engagement/memory is high when delivered during a pleasurable moment.
In this execution a question is raised when the viewer doesn’t really see a change in the accountants demeanour on the front; the chuckle comes with the realization that the accountant isn’t appreciably more smiley, but indeed happy to be saving money.
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