Dubltap Creative - Portfolio - Mackenzie Exteriors

Mackenzie Exteriors

A roofing and exteriors company that offers a distinct advantage over their competition—highly skilled trades and meticulous oversight on all projects—needs branding that reflects these key differences. In a market segment that seemingly prides itself on overly macho "bro" speak and design, we set out to make a mark for Mackenzie Exteriors that spoke to their approachability and professionalism, and then carried that through to everything from signage to advertising materials to website.

Colours that appeal to both men and women (women are more often than not the decision makers when it comes to final pick of contractors), and an integrated, friendly way of inviting dialouge utilizing the M & E letterforms on the back of the card make this one of our favourites.

The site is clean (like Mackenzie Exteriors' jobsites) and easy to navigate, and offers a clear, consise overview of what the company does and, more to the point, how they do it differently from the competition. Plenty of calls to action and links to estimators to get a feel for price, and you have a fully functioning website that steadily feeds you quality customers.

And to differentiate themselves from the cookie cutter feel of most of the competitors, Mackenzie Exteriors opted to do bespoke and high quality photography for their site, lending the website an air of authenticity and sophistication that few others in their industry possess.

Mackenzie Exteriors

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